Everybody's trying it ...

You want to get your word out. Be seen. Be heard. Have a strong presence.

Don't want to run with the pack. Want to be out ahead of it.

Got to STAND OUT. STANDING OUT sells.

Maybe you like something you've seen. Some company had a great idea.
Catchy. Neat. Looks good.

Maybe you want to be exactly the same but totally different.
Got to appeal to that market. Invoke those thoughts, emotions,
impulses...those folks STAND OUT.

Be careful. You do that. He does that. She does that. They do that.
Before you know it everybody's standing together again.

Why not:

Find Inspiration. Follow your instincts. Really be different.
Don't sweat it. Just let it happen.

George Bernard Shaw said it best:

"Some men see things as they are and say "why?", I dream things
that never were and say "why not?".

Why not?

Written by: Michael Owen Taylor
Owner/Creative Director